The story behind everup

everup was built on a simple idea: everyday spending shouldn’t cost as much as it does.

Co-founders Giuseppe Caltabiano and Egi came together with a shared belief that there had to be a better way to help people stretch their money further — not through complicated hacks, delayed rewards, or one-off discounts, but through something simple, accessible, and consistent.

They saw the untapped potential of gift cards — not just as something you give occasionally, but as a smarter way to pay. By turning everyday money into branded money, they realised people could unlock meaningful savings across the places they already shop.

That insight became everup.

Today, everup is a free cashback app that helps you earn up to 25% back at hundreds of brands across home, travel, groceries, fashion and tech — simply by paying with gift cards. No waiting, no complexity — just a smarter way to spend.

We’re proud of what we’ve built so far: a small, passionate team working to make everyday spending more rewarding, and to give people more control over their money.

And we’re just getting started.